MA Group AG

MA GROUP Privacy Policy


CHE – 481.039.172

Rue de Lausanne 38, , Switzerland

CH-1700 Fribourg


MA GROUP is a data controller and takes your privacy seriously and understands the importance of maintaining the confidentiality of your personal data and other information stored about you.

MA GROUP is committed, in the course of its activities and in compliance with applicable data protection laws, to ensure the confidentiality, integrity and availability of your personal data, as well as to respect your privacy.

The commitments described in this privacy policy (the “ Privacy Policy ”) fulfil the values, the principles of action and behaviour of MA GROUP and are established in compliance with applicable Swiss and European laws.

Date of issue of the latest version of this Privacy Policy: [03/2021]


This Privacy Policy applies to MA GROUP 's processing of your personal data when you visit and use any MA GROUP website or service which links to this Privacy Policy. This means information that identifies you personally such as your name, location, photo and contact details or data that can be linked with such information in order to identify you directly or indirectly. We refer to these websites, social media profiles and pages and services in this Privacy Policy, collectively the “MA GROUP Platforms”.

This Privacy Policy also covers MA GROUP 's collecting and processing of any personal data that MA GROUP 's business partners share with MA GROUP


MA GROUP collects and processes personal data in respect of your use of and interactions with the MA GROUP Platforms in order to provide you with a service, to respond to you and to publish and share information and documents related access to information resources. “Personal data” means any information that may be linked directly or indirectly to you as an individual. The types of Personal Data we may collect and process vary from MA GROUP Platform to MA GROUP Platform but can be summarised as follows:

Personal data we collect:

2.1 Identity Data includes first name, last name, username or similar identifier, title, date of birth, gender, position, company and your interests.

2.2 Contact Data includes email address and telephone numbers.

2.3 Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access MA GROUP Platforms.

2.4 Usage Data includes information about how you use MA GROUP Platforms.

2.5 Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

2.6 Cookie and Device Data. Details can be found in Section 9.

2.7 Other. Other information you may provide to us, for example photographs, competition entries, comments.


We collect your personal data in a number of ways as described below.

Information you give to us directly:

We collect information on you where you:

3.1 register an account with us (including via social media profiles) or log in and make changes to your online account;

3.2 register to receive marketing communications from us;

3.3 purchase products or service from us;

3.4 enter into a competition on MA GROUP Platforms;

3.5 interact with our social media profiles;

3.6 contact us (including over the phone, or via email, post or social media messaging).

Personal data we collect automatically:

MA GROUP also automatically receives and records non-sensitive information on its technical infrastructure logs about your computer when you visit MA GROUP Platforms, regardless of whether you have registered for an account or not by just browsing our servers. MA GROUP may collect, including but not limited to, your Web browser software, your internet protocol (IP) address which identifies Your computer, MA GROUP 's cookies, the referring website and the page you requested. MA GROUP may also collect information about your location, and your online activity on the MA GROUP Platforms. Please refer to Section 9 for more details in relation to our use of cookies


The personal data we hold on you will be used in a number of ways depending on the MA GROUP Platform as explained below. Under data protection laws we have to have a lawful basis for processing your personal data. We have indicated the lawful basis we rely on below in the headings.

To fulfil contracts

If you enter into a contract with us (for example to open an account, purchase a product or to enter into a competition) we need to process personal data in order to fulfil the contract by providing the services, processing payments and corresponding in relation to the same. If you do not provide the information to us, we may not be able fulfil the contract and provide the products or services to you.

Where we have your consent

We ask for your consent to send you direct marketing communications relating to events and other MA GROUP activities we run. You can choose to unsubscribe at any time as explained in ‘your rights' below. In some limited circumstances, we do not need to obtain your consent for marketing as explained in the legitimate interest section below.

Where we have a legal obligation

To protect, investigate, deter and report fraudulent, unauthorized or illegal activity.

We are also under legal obligations in respect of health and safety, ensuring that individuals who have been banned do not attend events. This may involve the processing of personal data about you and the disclosure of information to the police, state authorities and other bodies where required by law.

Where we have a legitimate interest

We may process your personal data where it is necessary for our legitimate interests as a business in the following situations:

· Record keeping and correspondence in relation to products and services you receive from us.

· Fraud detection and checks.

· To respond to any enquiries, information requests or complaints you make to us or that are made about you.

· To inform you of upcoming events, promotions and community initiatives and communicate with you about these, where you have shown an interest.

· To contact you for your views and feedback on our events and activities.

· To assist with internal record keeping.

· To provide you with, and maintain the quality of, our website and to analyse the use of our website in order to help guide improvements.

· Profiling to enable better service and personalisation as explained in more detail below.

· To assist in the prevention of or detection of a crime or equivalent malpractice.

· To assist in the identification and prosecution of offenders.

· To monitor the security of MA GROUP events, activities and stadia

We may also use aggregate anonymised information in order to help us develop our services and may provide such information to third parties. This information cannot identify you.


We may share your personal data with the parties set out below for the purposes set out above.

· With external third parties who perform functions on our behalf and who also provide services to us, such as professional advisors, technology providers and hosting companies; advertising companies and exchanges; analytics companies; payment providers; fraud and credit checking companies. These third parties comply with similar and equally stringent undertakings of privacy and confidentiality.

· With external third-party data services; who help up to segment and understand our audience by providing additional information.

· With external third-party advertisers (such as Facebook/VK or Google+) to help us identify customers similar to our audience or to serve relevant adverts to you on third party websites. The information shared with these advertisers is pseudonymised to protect your personal data.

· With police and state authorities in particular to carry out security or administrative controls in relation to venues or events You have requested access to.

· With external third parties, where MA GROUP finds that it is necessary, as determined in MA GROUP 's sole discretion, to investigate, prevent or take action regarding illegal activities, suspected fraud, emergency situations involving potential threats to the physical safety of any persons, violations of contractual obligations or as otherwise required by law.

· Certain third parties pursuant to court orders or warrants.

· To third parties where you give us express permission to share your personal data in the course of your relationship with us from time to time.

MA GROUP will not sell, rent or transfer your personal data to third parties without your consent and for reasons other consistent with the purpose for which the data were originally collected or for other purposes authorized by law.


Your personal data is stored within the EEA. Personal data processed by MA GROUP will be retained only for as long as is necessary to fulfil the purposes outlined above in this Privacy Policy. This will generally (but not in all cases) be for the duration of time where you utilise our services, to comply with our legal obligations or to protect MA GROUP 's rights. When determining the relevant retention periods for your personal data, we will take into account factors including:

· our contractual obligations and rights in relation to the personal data involved;

· legal obligation(s) under applicable law to retain data for a certain period of time;

· statute of limitations under applicable law(s) which is the period during which contractual claims could be brought.

· guidelines issued by relevant data protection authorities.


By law, you have a number of rights (subject to certain conditions) when it comes to your personal data. Further information and advice about your rights can be obtained from the data protection regulator.


Your right to object to processing

You have the right to object to certain types of processing, including processing for direct marketing (i.e. if you no longer want to be contacted with potential offers or opportunities). Unsubscribing from newsletters and e-mail marketing communications can most easily be done by clicking on the unsubscribe link at the bottom of any e-mail newsletter we have sent to you or, alternatively, by modifying your account settings and preferences.

Your right to be informed

You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. This is why we are providing you with the information in this Privacy Policy.

Your right to Access your personal data

You have the right to obtain access to your personal data (if MA GROUP is processing it), and certain other information (similar to that provided in this Privacy Policy).

This is so you are aware and can check that we are using your personal data in accordance with data protection law.

Your right to Update andRectification

You are entitled to have your personal data corrected if it is inaccurate or incomplete.

The right to erasure

This is also known as ‘the right to be forgotten' and, in simple terms, enables you to request the deletion or removal of your personal data where there is no compelling reason for MA GROUP to keep using it.

This is not a general right to erasure, there are exceptions. You are generally able to delete your personal data at any time by sending us a written request to do so on your behalf at any time.

Your right to restrict processing

You have rights to ‘block' or suppress further use of your personal data. When processing is restricted, MA GROUP can still store your personal data, but will not use it further. We keep lists of people who have asked for further use of their personal data to be ‘blocked' to make sure the restriction is respected in future. In order to prevent the use of your personal data, please contact us:




CHE – 481.039.172

Rue de Lausanne 38, , Switzerland

CH-1700 Fribourg


Your right to data portability

You have rights to obtain and reuse your personal data for your own purposes across different services.

To exercise any other of these rights, please contact us in writing (including via email or regular mail) on the details below. Please note that we may require to receive a proof of your identity before we can respond to your request.



CHE – 481.039.172

Rue de Lausanne 38, , Switzerland

CH-1700 Fribourg



We want you to feel confident about using the MA GROUP Platforms. Therefore, MA GROUP defines and implements the reasonable technical and organizational measures necessary to maintain the security of personal data, according to the nature of the personal data processed and the circumstances of the processing, with the objective of avoiding (in the realm of the possible and having regard to the state of the art) non-authorised processing or access, alteration or loss (to ensure confidentiality, integrity and availability respectively).

MA GROUP uses industry standard SSL encryption to protect data transmissions. If You communicate with MA GROUP otherwise than via MA GROUP Platforms (e.g. by e-mail), You should however note that the secrecy of Internet is uncertain. By sending sensitive or confidential e-mail messages or information which are not encrypted, you accept the risk of such uncertainty and possible lack of confidentiality over the Internet.

Identity theft and the practice currently known as “phishing” are of great concern to MA GROUP . Safeguarding information to help protect You from identity theft is a great concern. MA GROUP do not and will not, at any time, request your credit card information, your account ID, login password or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.


Cookies are text files that are placed on your computer and may be used to store your information. MA GROUP use cookies to provide you with content specific to your interests and track your use of MA GROUP Platforms. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the MA GROUP Platforms may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy[NY1] here.


If any part of the MA GROUP Platforms link to other websites, those websites do not operate under this Privacy Policy. If you choose to visit an advertiser or click on another third party link, you will be directed to that third party's website. We do not exercise control over third party websites and therefore recommend you examine the privacy statements posted on these other websites to understand their procedures for collecting, using and disclosing personal data.


The Privacy Policy is available at any time through the MA GROUP Platforms and may be amended from time to time. We shall place an updated version on the applicable page of the MA GROUP Platforms. The applicable MA GROUP Platform may also provide notices of changes to this Privacy Policy or other matters by displaying notices or links to notices to you generally on or within the MA GROUP Platforms.

You are responsible for regularly reviewing this Privacy Policy. MA GROUP reserves the right to change this Privacy Policy at any time without prior notice to you. We will however notify you where we have made significant changes and where we have a relationship with you.


If you have any questions about this Privacy Policy, please contact us on the details below.




CHE – 481.039.172

Rue de Lausanne 38, , Switzerland

CH-1700 Fribourg